Coaching and resources to help musicians build a thriving, high-end wedding business.
You have the talent and the dream. But if you're anything like me, you need a mentor to lift your business to the next level. You just want someone to tell you what works.
I'm beyond excited to teach you how to turn your passion into profit, and take the guesswork out of building your dream career.
If you have questions, Adorn Académie has the answers
— no gatekeeping allowed!
Sage x
1:1
COACHING
Everything you need to run a beautiful business... and an even better life.
Connect with Sage for a one-on-one coaching session to help you curate your dream business within the wedding and event industry. Sessions will be exclusively guided by your unique goals and areas of concern. Whether you need expertise defining your brand identity, communicating value, breaking into a new market, or building confidence… nothing is off limits!
"Sage is so experienced and knowledgeable about the wedding industry, and helped keep me accountable in my progress. Plus, she's a gem of a human being! 10/10 recommend to level up your business!"
— Regina, USA
"Sage was incredibly insightful, motivational, and provided amazing feedback. Sage helped to establish an effective and efficient admin system, which has consequently saved me SO much time and energy!"
— Florence, AUS
"She consistently exceeded my expectations by offering expert advice on instruments and setup, which has significantly contributed to the growth of my business. I am immensely grateful for her support!"
— Lauren, AUS
"Her industry knowledge and knack for giving constructive feedback has given me the confidence to elevate my ideas into highly polished results. She is an indispensable talent!"
— Candice, UK
Workflow Audit
The benefits of efficient systems will compound from day one to save you time, money, and sanity. See inside Adorn Strings’ system of operations with a walk-through of our CRM. Learn how to customise canned email templates without compromising on personality, and automate workflows to build a project management framework capable of scaling with ease.
Website
Glow-Up
Elevate your online presence with a comprehensive, website glow-up. Receive honest, unfiltered advice, and discuss functional and aesthetic elements including branding, client experience, SEO, and copy adjustments. Understand the importance a website plays in your sales journey, and how to leverage it’s impact to consistently attract and convert your ideal clients.
Instagram Review
Streamline and elevate your social media output. Learn how to create educational, inspirational, and engaging content that resonates with your audience. Prioritise growing an authentic following, with a consistent feed that lets your audience know exactly who you are at first glance — forget about the stats.
This is for you if you want —
FREEDOM TO THRIVE IN A CREATIVE INDUSTRY
My joy is to honour the creative talent of individuals, while encouraging them outside of their comfort zones and into more business savvy practices.
— sage, adorn Académie
The
MINDSET
GUIDE
it all starts with you
A Game Changing Guide For Creative Entrepreneurs
The crucial turning point in my career as a musician, was the day I realised that 'business' was not a scary word. A little shift in mindset, can set you on the path to success. Let me tell you how...
my gift to you x
COMING SOON...
The
PRICING
GUIDE
know your worth
An In Depth Guide To Pricing Your Talents and Services
"How much should I charge? Why am I not booking enough clients? Should I offer them a discount?"
If you have asked yourself any variation of these questions, take a peak inside...
my gift to you x
The
EQUIPMENT
GUIDE
an artists tools
An Introductory guide To Event Production and Equipment
Operating as an event performer requires an understanding of sound engineering principals and equipment. Weather you're in the market for gear, or outsourcing to a professional, let's break it down...
my gift to you x
sage rogan
MEET your
MENTOR
as seen in
Vogue / Ivory Tribe / Hello May / One Fine Day / La Lista
With over 10 years of experience as a professional classical musician, arts administrator, and business owner, Sage is uniquely equipped to understand and overcome the challenges derived from balancing life as a creative entrepreneur.
Sage holds a Bachelor of Music (Degree with Honours) from the Melbourne Conservatorium of Music, and has performed across Italy, Canada, China, Australia, and the U.S.A.
SAGE advice
a few things
SAGE BELIEVES
You can absolutely make a living from music!
Performing is only 1% of the work. The secret is in fostering essential business skills beyond the stage to profit from your talents.
Community
over competition.
On the surface this can seem a competitive industry, but at its core it is a collaborative space full of people who understand that when we lift each other up everyone benefits.
Success looks truly different for everyone.
You deserve to reach great heights in your career, and also to have a meaningful life and identity outside of it. There are no rules!
You are your greatest investment.
Taking the time to understand your unique strengths, struggles, and values is the most important education you can give yourself.
There is no right time, only time and how you use it.
Focus on how you want to live each day, not on the outcome you want to achieve at the end of it. Everything will fall into place at the right time.
Paving your own path is not for the faint of heart.
...but I'd love to make it easier! Be prepared to challenge your mindset, and commit to a long-term relationship with learning.
we all start
with a beckoning
blank canvas
— let's begin.
Sage x